BierBuzz and IEShineOn Join Forces




If you’ve been following via our website, Facebook, Twitter, and Instagram then you’ve seen our announcement about partnering with

So, why BierBuzz? They’re the yin to our yang. Not only are they passionate about their content and based here in the Inland Empire, and by combing forces we’re able to help each other fill in the gaps and make our websites stronger. was looking for someone to help us with content focused on the exploding brewery scene in the Inland Empire.  We could have attempted to write the content ourselves, but, like with our other features columns (i.e. Taste, Sara’s Kitchen Adventures, Style Me Forward, etc.) we wanted to have someone who is credible, knowledgeable and passionate about the subject.  After one conversation with BierBuzz CEO Jason Torres, we knew we would not only be working with a group who is knowledgeable about beer and the local beer scene but also allow us to increase our reach in the Inland Empire.

So, what can you expect to see with this new partnership? Some obvious things, like cross promoting content, more beer focused content on, beer event promotions and giveaways, and did we mention…more giveaways?

With this partnership will be able to offer advertising on to potential promotional partners, like businesses interested in targeting a local male audience, passionate about beer and good times.

So, cheers to more good times and the beginning of a beautiful friendship.




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Music is in the Air in the Inland Empire

04.17.15 is in love with music this month. It’s probably the Coachella fever that takes over Southern California during the month of April. But for me, it’s the Spring weather that reminds me that Summer is not far away and that means outdoor concerts, outdoor movies and a slew of concerts.

You can tell we’re feeling the music festival spirit with some of our features like our new Inland Empire Music Festival Guide, listing Spring, Summer and Fall music festivals – some of the largest festivals in the country.

Our Style Me Forward feature, written by Nectar Clothing, also features music festival styles we can wear to concerts all season long, or just rock during these hot days and nights.

One of the biggest jewels in our crown this year is the launch of our brand new video series The Inside Scoop.  We’ve partnered with KreatiVisuals, from Chino, to help us with video production.  We met with the owner of La Bomba Vintage Clothing in Downtown Pomona. If you’re familiar with DT Pomona, you know that La Bomba is a staple. This is why we wanted to feature La Bomba for our first The Inside Scoop.  We want this video series to feature the “cool kids” of the Inland Empire who have been in the area for a long time, supporting the cultural, social and economic well-being of the region.

After speaking with the owner, Albert, we knew it fit right in with our “love of music” theme we have happening in April.  La Bomba personifies the intersection of fashion and music.  You can learn more about what that means in our interview with Albert.  Here’s one video where we ask Albert where he likes to go to unwind in the I.E.


This month saw a lot of growth, not only with new features like The Inside Scoop, and our recent first team appreciation dinner, but with other behind the scenes things I can’t yet announce.  I look forward to sharing more of these updates with you every month here on the blog.

Till next time,




Thank You Friends & Partners




Happy New Year! 2014 has come and gone and it’s making us reflective. We’re looking back on an amazing 2014 with so much growth, and most importantly, amazing new friends we’ve made last year.

Thank you to all our readers, friends, IE Cupcake Fair supporters and partners who believed in’s potential. We accomplished a lot in 2014. We had our Second Annual Inland Empire Cupcake Fair in May and we were able to donate proceeds to the California Riverside Ballet and Community Connect. also purchased and created partnerships with other Inland Empire media, like KCAA 1050AM and  Then at the beginning of December, we launched the redesign of and made it faster, cleaner and more fun.

We want to thank this time to shout out to all our friends. It’s a long list and we’re so grateful for that. If I’ve forgotten anyone on this list we hope you’ll forgive me and give me a shout. Coffee on us!

We look forward to an amazing new year of bigger growth and more good times from



This year was a big year for networking for We were able to partner with like-minded publishers, who believe in the growth of the Inland Empire and provide valuable content to keep our local audience informed and entertained. In 2014, we partnered



What an amazing year of growth for This was possible with local businesses who believed in our website’s potential. Our goal is to assist our promotional partners with creating more awareness for their business. We thank these partners for their patronage and the opportunity to promote their business.



This year, we were able to produce the Second Annual Inland Empire Cupcake Fair “Cupcakes for a Cause” in Downtown Riverside. Due to the interest and high demand for the event, we knew we had to bring it back and we’re so glad we did. We were able to raise money and donate to two local non-profit organizations: Community Connect and California Riverside Ballet.

Thank you to all the bakers who participated in the event and generously passed out cupcake tastings to our event guests.



Thank you to all the local businesses who have generously provided us with gifts to give away to our readers, like admission tickets and gift cards. We’re lucky to have such amazing friends who appreciate our readers and show support to the community.

  • Bruxie Gourmet Waffle Sandwiches & More
  • D Dogs Restaurant (Riverside)
  • Del Real Foods (Mira Loma)
  • Eureka! Burgers (Redlands, Claremont, Apple Valley)
  • Fab, Fierce and Fabulous
  • Fiesta Village (Riverside)
  • Goodwin’s Organic Food & Drinks (Riverside)
  • Kinetic Mind Body (Redlands)
  • The Kitchen Station (Chino)
  • Mothership Scrapbook Gal (Riverside)
  • Nectar Clothing (Claremont & Redlands)
  • PartyUp Entertainment (Inland Empire)
  • Rancho Cucamonga Quakes (Rancho Cucamonga)
  • Shutter Cubby (Inland Empire)
  • Vom Fass Claremont (Claremont)
  • International Day Spa (Redlands)
  • Paul Martin’s American Grill (Rancho Cucamonga)
  • Riverside Convention Center (Riverside)
  • Sharon Lee Realty (Upland)
  • Stater Bros. Markets
  • Vive Beauty Lounge (Upland)



One of the missions of is to “Contribute to the social and cultural well being of the Inland Empire by giving back to local, like-minded non-profits that make a strong impact in the Inland Empire.”

We’re continuing this mission into the new content we provide. For example, we recently launched our first Community Feature called, “12 Days of Giving” where we showcased twelve different local non-profits and shared the story of the impact they make in the community. I hope you’ll check it out, as the first of many more Community Features.  READ >>

  • California Riverside Ballet (Riverside)
  • Community Connect (Riverside)
  • Kids Rock Free (Corona)
  • Riverside Meals on Wheels (Riverside)
  • Pink Ribbon Place (Riverside)

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